Guest post by Robert Tuchman, author of “Young Guns”

By admin, on October 15th, 2009

Why Blogging is Important

Especially for writers these days, blogging is an extremely important Internet outlet to promote your writing or even a book you just had published. Some of the best blogs have come out of the most unlikely sources like mothers and people who live in a certain borough in New York City.

Blogging about a recently published book is important to gain readers and a fan base. Posting your blog on the books website gives interested fans the advantage of reading your take on the book and why certain chapters have a particular theme or where the idea came from. For your fans to be able to read what you personally write about on your blog gives them a sense of who you are, what you are doing on a certain day, inspiration you had, or even up coming things you are working on.

This also gives your fans an outlet to express their opinion about the book and what they thought was great or horrible. This also gives you as a blogger a more in-depth analysis of what people really loved about your writing or hated about your writing, and things you can improve on in the future.

Blogging is also a great outlet for expressing your opinion about a certain topic in the media, views on a new video game, rivalries between sports teams, how to grow an organic garden, and so on. You can blog on just about anything you like or dislike. Making your blog new and exciting is essential to maintaining daily readers, tweaking the theme daily or weekly is important to keep people coming back and wanting to read more.

Gaining a diverse and large fan base is also key to having a successful blog. As I said, you want people to keep coming back to your blog, not check it out for 30 seconds, and then say forget it. It is important to make sure that you tell people to leave comments and opinions, that way you know they are interested, reading your blog daily, and keeping up with you. That fan could be the executive of a company who thinks you have a great idea or set of ideas on a certain topic. Say you are a runner training for a marathon and discovered great foods to eat for training, how successful you have been in your training with eating those foods. I’m sure Runners World Magazine would love to publish those tips in their up and coming issue, hey, it could happen. Keep you blog interesting, keep it current, and never doubt your opinions or ideas because it could take you to great lengths that never seemed possible.

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When Robert Tuchman graduated from Boston University, Tuchman was quickly forced to abandon his dream of becoming a sports reporter. Applications to sports producers across the country were ignored and eventually he accepted a position as an investment advisor at Lehman Brothers in New York.

Still wanting to break into the sports industry, he joined Sports Profiles after reading about them in Entrepreneur magazine, working out of his apartment selling sports magazine advertisements. Quickly realizing that everyone to whom he sold ads wanted the perks (tickets to games or luxury trips to events) more then the ads, he decided to start a business that catered to this niche called Tuchman Sports Enterprises (TSE).

Within two years of working out of that tiny one-bedroom Upper East Side apartment, with one phone and a fax machine, his company was named to the annual Inc. 500 list of America’s fastest growing privately held companies and as one of the top 100 promotion agencies by Promo Magazine. He started TSE with no money and no investors and ended up selling it in a ten figure equity deal to Premiere Global Sports. Last year PGS earned over $70 million dollars in sales. Robert Tuchman now serves as President of that division, still guiding his company in its new form.

He writes a monthly column for Entrepreneur.com. He also writes for Incentive magazine, an industry magazine for incentive and meeting planners. He is the author of The 100 Sporting Events You Must See Live, a sports travel book as well as Young Guns, The Fearless Entrepreneurs Guide To Chasing Your Dreams and Breaking Out on Your Own. His articles have appeared in ESPN.com and Sports Business Journal.

A favorite commentator on the sports industry, you may have seen him recently discussing sports business on “Anderson Cooper 360” or the “CBS Morning News.” A frequent guest on “Your World with Neil Cavuto,” he has also appeared on CNN, the “CBS Morning News,” BET, and has been featured in USA Today, the New York Times, the Wall Street Journal, and Entrepreneur.

young guns

Today’s graduates face the toughest job market in 10 years. Their peers only a few years older, who just started their careers, are now back on the job hunt with few prospects. There is a highly competitive pool of applicants for companies that aren’t hiring. What options do these bright, young, ambitious people have? To wait for the economy to recover and recruiters to come knocking? Or to take that ambition and passion and turn it into something tangible? Now is the time to become an entrepreneur-take that drive and start realizing your dreams.

In Young Guns: the Fearless Entrepreneur’s Guide to Chasing Your Dreams and Breaking out on Your Own, Robert Tuchman shows professionals that they can start and succeed in their own business with examples of many entrepreneurs under the age of 35. There is no better time to take a chance than when you’re youthful, bold and have very little to lose-and he knows from experience. When Robert Tuchman graduated from college, he was quickly forced to abandon his dream of becoming a sports writer. Eventually he accepted a position as a stockbroker trainee, but soon realized that he was completely unfulfilled in his new job. There had to be something better. Tired of working at a job with little prospect of advancement, he formed his own company, Tuchman Sports Enterprises (TSE), out of his apartment. Within two years of working out of that tiny one-bedroom Upper East Side apartment, with one phone and a fax machine, his company was named to the annual Inc. 500 list of America’s fastest growing privately held companies and as one of the top 100 promotion agencies by Promo Magazine. He started TSE with no money and no investors and ended up selling it for millions of dollars to a major firm. Last year TSE earned over $70 million dollars in sales.